For packaged-goods brands
See how your pack sizes and prices stack up against every rival on the shelf.
Shelfprice checks Kroger’s shelf in chocolate & confectionery, crisps / salty snacks, biscuits and 37 more categories, finds the sizes and prices out of step with rivals, and tells your pricing team what to change.
In beta: one retailer today; more retailers next. 10 days free.
Across the live categories, at one Kroger store each. Brands are distinct names, counted once. Newest price check: Oct 16. Page data built Oct 16.
One real finding, live from the shelf
Biscuits, Oct 16 price check
Nabisco 10oz pack costs 39% more per oz than the 8.66oz pack
Nabisco's 10oz pack at $4.79 costs 39% more per oz than its 8.66oz pack at $2.99 ($0.48/oz vs $0.35/oz).
- What to do
- Cut the 10oz pack from $4.79 to $3.45.
- Size of the gap
- -$1.34 per pack (-28%) Price cut needed: on the 10oz pack
Every pack of chocolate & confectionery on Kroger’s shelf, by size and price per oz
How to read it. Each dot is one pack of chocolate & confectionery on Kroger’s shelf, colored by maker. Further right is a bigger pack; higher is pricier per oz. A dot well above its neighbors is expensive for its size; an empty stretch along the bottom is a size nobody sells.
The curves
Each dashed curve joins packs that cost the same in total, whatever their size. Dots use regular prices unless you tick “Show deal prices”.
Dot color = who makes it:Ferrero GroupHARIBOLindt & SprüngliMars, Incorporatedand 5 more (see Filters and options)
Each dot is one pack. Flavors of one size count once.
- A pack, colored by maker
- Same total price ($4 a pack): bigger packs sit lower
This chart mixes bag, bar, bar or single pack and box and 2 more, so one discount band cannot fit them all. Pick a “Container” to compare like with like.
618 packs from 125 brands. Source: shelf prices reported by the Kroger public Products API, one store (Cincinnati, OH (Kroger)). Price check: Oct 16.
Built on Kroger group shelf prices
Prices from the retailer's own catalog. One retailer today; more next.
Every opportunity ranked
Each shows its priority, the move to make and the size of the gap.
One price per category
$99 a month, unlimited users, every feature.
Live from Kroger’s chocolate & confectionery shelf, Oct 16 price check
The top 5 opportunities in chocolate & confectionery, ranked by priority
- High
No Chocolove multi-serve pack sold singly
Product type: Seasonal
Move Launch a Chocolove multi-serve pack sold singly.
Gap 175 rival packs sell this format: Chocolove has none
- High
Few brands at over 24oz
Product type: Chocolate Take-Home
Move Consider a bag at over 24oz, after checking demand.
Gap 8 rival brands sell this size: 24 brands at 8–24oz
- High
Brookside 14oz pack costs 29% more per oz than the 7oz pack
Product type: Coated Nuts, Fruit & Pretzels
Move Cut the 14oz pack from $15.49 to $11.98.
Gap -$3.51 per pack (-23%) Price cut needed: on the 14oz pack
- High
Sour Patch Kids 12oz pack costs 21% more per oz than the 8oz pack
Product type: Non-Chocolate Take-Home
Move Cut the 12oz pack from $5.99 to $4.94.
Gap -$1.05 per pack (-18%) Price cut needed: on the 12oz pack
- High
Cadbury's regular price is 64% above the Seasonal median, any size; deals bring it to 31% above
Product type: Seasonal
Move Decide whether the regular price holds without deals, or should come down toward the median.
Gap +64% Regular price above the median: no deal
The whole chocolate & confectionery category, ranked by priority. Price gaps too small to lead with are left out; your workspace lists them. Each gap is in its own unit, so figures are not added up. In your workspace the same checks run on your brand.
Words used here
- Pack:
- One size of a product, such as the 32oz tub. Flavors of one brand and size are one pack.
- Price pack architecture:
- The range of pack sizes and prices a brand sells, and how it lines up against rivals.
- Opportunity:
- A specific change to a price or pack range that would improve a brand's position against rivals. Shelfprice reports it; it changes nothing on the shelf.
- Product type:
- The kind of product within a category, such as ground or whole bean in coffee, or diet and regular in soft drinks. A product type called "Regular" is a kind of product, not a price.
- Store brand:
- The retailer's own brand, such as Kroger's. Also called private label.
- Price check:
- One pull of Kroger's prices from the store on one day.
Words used here (tap)
- Pack:
- One size of a product, such as the 32oz tub. Flavors of one brand and size are one pack.
- Price pack architecture:
- The range of pack sizes and prices a brand sells, and how it lines up against rivals.
- Opportunity:
- A specific change to a price or pack range that would improve a brand's position against rivals. Shelfprice reports it; it changes nothing on the shelf.
- Product type:
- The kind of product within a category, such as ground or whole bean in coffee, or diet and regular in soft drinks. A product type called "Regular" is a kind of product, not a price.
- Store brand:
- The retailer's own brand, such as Kroger's. Also called private label.
- Price check:
- One pull of Kroger's prices from the store on one day.
What Shelfprice finds
Six checks on every price check; a seventh needs a second retailer.
See these liveLadder gaps
A size is missing between two packs: sales nobody collects until a rival fills it.
Price inversions
A bigger pack costs more per unit (ounce, pod or count) than a smaller one, so shoppers buy the smaller.
Premium vs. private label
When the store brand closes the price gap, shoppers switch quietly.
White space
A size few brands sell: demand nobody serves yet.
Format coverage
Rivals sell a type of pack you don't.
Promo dependency
A brand near the typical price only while on deal.
Retailer inconsistency
The same pack priced differently by retailer.
Needs a second retailer.
Too much shelf to watch.
Hundreds of products, moving every week. Shelfprice shows what changed and what it’s worth.
Alerts at the next price check
A rival's price move, new product, drop or promotion, in the app or by email.
Ready for the pricing review
PowerPoint, Excel or CSV in one click, or on a weekly or monthly schedule.
Change detection
Every product Kroger lists in your category, checked again at each price check.
A pipeline, not a report
Each opportunity has an owner, a stage and notes.
How it works
Monitor
Prices for every brand and pack Kroger lists in your category, refreshed daily or every 2 days.
Rank
Six checks run on every price check. Each hit becomes an opportunity with a priority and a size.
Act
Assign an owner, review, accept, and watch whether the price changes.
Built for revenue management teams
The director setting the price range, the analyst prepping the pricing review, the category manager defending share against the store’s own brand.
One price per category.
Unlimited users, every feature. 10 days free.
Sign up Oct 17: free until Oct 26, first charge $99 on Oct 27.
In beta: one retailer today; more retailers next.
Monthly
$99 / month
Cancel any time.
Yearly
$990 / year
2 months free.
Questions
- How current is the data?
- Prices refresh daily in 26 categories and every 2 days in 16. From Kroger's own catalog. Every chart shows the date of its prices.
- Which retailers and categories?
- One retailer today: Kroger, Ralphs, King Soopers and QFC stores, up to 5 in 5 metros. 40 categories are live today: baby formula, beer, biscuits, bottled water, bread, butter & spreads, canned pulses, canned soup, carbonated soft drinks, cheese, chocolate & confectionery, coffee, cooking oil, crisps / salty snacks, deodorant & antiperspirant, diapers, dishwashing, eggs, energy drinks, frozen pizza, frozen vegetables, granola, breakfast & snack bars, ice cream & frozen dessert, juice & juice drinks, laundry detergent, milk & plant-based milk, pasta, pasta sauce & pesto, pet food, ready-to-eat cereal, rice, sauces, shampoo & conditioner, snack nuts, seeds & trail mix, spirits, sports & hydration drinks, toilet tissue, toothpaste, wine and yogurt. More retailers next, with no dates promised.
- Which brands?
- Every brand Kroger lists in the category, not just yours.
- How is this different from syndicated data?
- Market-research data runs a month or a quarter behind and is licensed by volume. Shelfprice reads Kroger's catalog every day or two and prices by category. It covers one retailer today.
- Are deals tracked separately?
- Yes. Each check records the regular and promo price separately.
- How do alerts work?
- Pick price moves (with your own minimum), promotions, or products first or no longer seen, for a category or one segment. Get them in the app, by email or both.
- Can I get this into a deck?
- Yes: PowerPoint, Excel or CSV from any view, or scheduled weekly or monthly.
- Do I need a data team?
- No. Your team works from ranked opportunities.