Price pack architecture: what it is, how to build it and how to audit it
The packs a brand sells, the price of each and the job each one has. How to audit the structure with a calculator, and who can fix what.
16 min read
Pricing methods for CPG teams
How to read a pack range, a price ladder and a gap to the store brand, with the arithmetic shown and worked examples you can redo.
Pack architecture
Price ladders across pack sizes: how to build one and where it breaks
How to build a size ladder from shelf data, read its steps with four numbers, and tell an inversion, a gap and a steep step apart.
14 min read
Price analysis
Price per unit analysis: how to normalize units and compare packs
One unit per category, the conversions, three ways to average and the traps in each. The arithmetic under every ladder and benchmark.
14 min read
Revenue management
Net revenue management: from list price to what you keep
The gross-to-net waterfall, the levers that set net revenue per unit, and how to read a price-volume-mix bridge, with arithmetic you can check.
15 min read
Benchmarking
Private label benchmarking: how to measure the gap against a store brand
How to compare a national brand with its store brand: matched pairs, per-unit prices, tiers, pack sizes and deals, and what to do with the result.
16 min read