Price pack architecture analysis
Find the pack sizes you are missing and the prices that are out of order.
A missing size is sales a rival collects first. A bigger pack that costs more per ounce than a smaller one sends shoppers down a size. Shelfprice checks your range at every price check.
Words used here (tap)
- Pack:
- One size of a product, such as the 32oz tub. Flavors of one brand and size are one pack.
- Price pack architecture:
- The range of pack sizes and prices a brand sells, and how it lines up against rivals.
- Price per ounce:
- A pack's price divided by its size, so small and big packs compare fairly.
- Product type:
- The kind of product within a category, such as Regular, Greek or Kefir yogurt. "Regular" here is a kind of yogurt, not a price.
- Rival:
- Another maker's brand sold on the same shelf.
- Opportunity:
- A specific change to a price or pack range that would improve a brand's position against rivals. Shelfprice reports it; it changes nothing on the shelf.
A pack range that moves weekly.
Change detection
New, resized and dropped packs show up in the next price check.
The answer, not just the chart
Every missing size and out-of-order price comes with the move that fixes it.
What the analysis catches
Unclaimed volume, found automatically
Products roll up by brand, subcategory and size, rebuilt at every price check. A missing size is sales nobody collects yet.
The two mistakes that cost the most
A missing size a rival can fill, and a bigger pack priced above your smaller one.
Where you price above or below rivals
Where your range sits against rivals at the same size.
Format coverage
Every type of pack rivals sell that you don't, and how many they have.
What this looks like on real data
Real findings from Kroger yogurt. Each names the pack, the move and why.
A size is missing between two packs in the same range.
Product type: Regular
No size between 14oz and 30oz
Regular: sizes 14oz to 30oz, nothing observed between — 2.1x (Danimals $5.49, GoGo Squeez $10.29).
Each dot is a pack size on sale. Shaded: no pack between 14oz and 30oz.
- What to do
- Launch a pack between 14oz and 30oz.
- Why it matters
- Adds a size without taking sales from the sizes either side
A bigger pack costs more per ounce than the smaller pack.
Product type: Regular
Activia 21.2oz costs 1% more per oz than the 16oz
Activia (Regular): 21.2oz runs $0.2212/oz vs 16oz at $0.2181/oz.
Price per ounce, regular price: the 16oz pack $0.22, the 21.2oz pack $0.22.
- What to do
- Cut the 21.2oz pack to $4.62.
- Why it matters
- Buying bigger costs more, so shoppers pick the 16oz pack.
A type of pack that rivals sell and the brand does not.
Product type: Regular
No Activia multi-serve pack sold singly
Competitors have 18 packs in multi-serve singles in Regular; Activia holds none. Danone and Lactalis lead it.
Number of packs: Activia 0, rivals 18, in multi-serve singles.
- What to do
- Launch an Activia multi-serve pack sold singly.
- Why it matters
- Adds mix without cannibalizing Activia's existing formats